8 ms·
>The packaging is very carefully designed both to protect the contents and to provide for that experience I actually think it's funny how many years ago when t
by whywhywhywhy 5y ago
>The packaging is very carefully designed both to protect the contents and to provide for that experience
I actually think it's funny how many years ago when they first introduced their packaging design it felt so premium with the slow open cradle box. But nowadays it sorta feels tacky because every cheap product coming out of china now ships like that because they've successfully cloned it.
So now weirdly unboxing Apple products feels the same as unboxing a cheap vape pen.
- 0xdeadb00f 5y agoHit the nail on the head. It _was_ premium. Now that everyone has mimicked the premium feel... Nothing is _actually_ premium feeling.
- slater 5y agoSee "Premium Mediocrity" - https://www.ribbonfarm.com/2017/08/17/the-premium-mediocre-life-of-maya-millennial/ https://www.ribbonfarm.com/2017/08/17/the-premium-mediocre-l...
- tinus_hn 5y agoEven if this were true, would you suggest Apple start selling iPhones in clamshell packages instead?
- throwaway946513 5y agoLine the clamshell with velvet or linen.