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"Yet even something as superficially simple but environmentally beneficial as removing the plastic shrink-wrap from an iPhone box induces a paroxysm of self-exa
by NoPicklez 5y ago
"Yet even something as superficially simple but environmentally beneficial as removing the plastic shrink-wrap from an iPhone box induces a paroxysm of self-examination within the team. How can the unboxing experience be maintained? Can it be made more accessible? The problem was mulled over, pulled apart and ultimately solved with an elegant paper tab mechanism. The change will save around 600 metric tonnes of plastic over the life of the product."
You just removed some packaging that you initially thought should've been there, move on. It's almost as good as Apple engineering a bag and it getting a standing ovation
- _benedict 5y agoI believe this refers to replacing plastic packaging with paper packaging, not the removal of packaging.
- tinus_hn 5y agoThis is just armchair design criticism. If you have ever bought a new iPhone you probably remember the experience of unpacking it. The packaging is very carefully designed both to protect the contents and to provide for that experience. Obviously there is much more to removing the shrink wrap than just no longer including it. You can trust them that if the packaging worked equally as well without replacing the plastic with something else they would have never included it in the first time. Remember how Apple caught all the flak when they stopped including adapters because everyone has more than enough already? And then all the other manufacturers quietly stopped including them as well.
- whywhywhywhy 5y ago>The packaging is very carefully designed both to protect the contents and to provide for that experience I actually think it's funny how many years ago when they first introduced their packaging design it felt so premium with the slow open cradle box. But nowadays it sorta feels tacky because every cheap product coming out of china now ships like that because they've successfully cloned it. So now weirdly unboxing Apple products feels the same as unboxing a cheap vape pen.
- 0xdeadb00f 5y agoHit the nail on the head. It _was_ premium. Now that everyone has mimicked the premium feel... Nothing is _actually_ premium feeling.
- slater 5y agoSee "Premium Mediocrity" - https://www.ribbonfarm.com/2017/08/17/the-premium-mediocre-life-of-maya-millennial/ https://www.ribbonfarm.com/2017/08/17/the-premium-mediocre-l...
- tinus_hn 5y agoEven if this were true, would you suggest Apple start selling iPhones in clamshell packages instead?
- throwaway946513 5y agoLine the clamshell with velvet or linen.