I'm not sure about paradox as it's used here. Maybe Alanis Morissette had a hand in writing the title, although that would be ironic. Maybe more accurate would

I'm not sure about paradox as it's used here. Maybe Alanis Morissette had a hand in writing the title, although that would be ironic. Maybe more accurate would be, "12 Aphorisms of graphic design", even then I had to use google.