It's because Play Store puts a lot of weight on title and very little in the short or long descriptions. For a company that is reputed to be the best in search,

It's because Play Store puts a lot of weight on title and very little in the short or long descriptions. For a company that is reputed to be the best in search, Play Store has terrible search policies. Look up "bypass netflix" and guess what pops up. Unfortunately it's the only way to SEO in the Play Store. The impact is so strong that I avoid branding now, it makes more sense to register your VPN company as "Region Locking Bypasser".