> This dissonance is not really applicable to video or audio, it's a problem specific to text content, because for video we don't have widespread search for act

> This dissonance is not really applicable to video or audio, it's a problem specific to text content, because for video we don't have widespread search for actual content like we do for text Youtube? Also transcripts can inform SEO. > if I search for a keyword and a phrase, it gets (or should get) searched on the actual content that's available. The content is available. It exists on that web page. To consume that content, you might have to pay. Has google ever declared to only index free or ad-supported content? Maybe they have? Allegedly Google considers factors such as bounce rate when ranking content, so if those pages don't perform well, they should sink in results and it should work itself out. I'll also point out that there aren't as many "hard paywall" content sites -- most are on a meter, so for _someone_, that article is available without paying out of pocket. (WSJ and FT being clear exceptions.) It's not Google's fault if you've exhausted your meter.