>We do have one thing we can look at as a comparison: trains. People still don't like long train rides where you have pretty convenient access to food and drink

>We do have one thing we can look at as a comparison: trains. People still don't like long train rides where you have pretty convenient access to food and drinks - along with a comfortable temperature and spacious seating. Part of the problem can be frequency. You have to factor in the time spent waiting at the station and changing between trains. If you can just walk to the station and not have to consult a timetable because you know there'll be one coming by within 5-10 minutes, that's a much more attractive proposition than having your whole day ruined because you arrived too late and the next one isn't for 2 hours. It could be the most comfortable train in the world and it wouldn't make up for that inconvenience.