Ease of access actually has a huge effect on how likely someone will reach for it. Taking out the phone, mounting it to the dash, unlocking the screen, etc. vs

Ease of access actually has a huge effect on how likely someone will reach for it. Taking out the phone, mounting it to the dash, unlocking the screen, etc. vs tapping a few times on the big touchscreen already there are different levels of effort. If you're on a diet, you're less likely to eat cookies if you have to go down the street to the store than if they're already in your cupboard. Doesn't mean you're being oppressed by some cookie-proof bubble.