The alternative is Amazon style titles which contains insane amount of details (because that is/was the only thing Amazon could search). Ideally Google would a

The alternative is Amazon style titles which contains insane amount of details (because that is/was the only thing Amazon could search). Ideally Google would allow the apps to be tagged as free, freemium, paid and app supported. I suspect part of Google reasoning is that doing so kill almost all the apps supported by ads.