> no one was forced to subscribe to Prime program. When I search amazon as a user "prime" products get preferential treatment. There is even a filter for it i

> no one was forced to subscribe to Prime program. When I search amazon as a user "prime" products get preferential treatment. There is even a filter for it in Amazons otherwise catastrophically bad search UI, there is no way to filter for prime like properties like free shipping or fast delivery, the only way to look for them is by selecting Amazon prime (TM).