I've been in development for way too long (still am). Every time I've spoken to a potential client I would only talk about what I do, how I do it and how I can

I've been in development for way too long (still am). Every time I've spoken to a potential client I would only talk about what I do, how I do it and how I can solve client's problem. Also present list of completed projects with the references. Anything beyond I consider as infringement of my private life / BS and flat out refuse to participate. I might have lost few opportunities because of this but that was my choice.