Don't know much about this industry but yes, it feels like one of those industries that sprang up because one person with money said, "Hmm, sounds like a good i

Don't know much about this industry but yes, it feels like one of those industries that sprang up because one person with money said, "Hmm, sounds like a good idea," and then other people with money and FOMO joined in. When this happens past a certain level you get a miniature innovation bubble (MIB)! (At least MIBs are rather harmless, at least in the long run, and can actually yield some benefit: innovative people are drawn to these types of industries and inevitably create cool things as a by-product of their work.)