Other than the original vacuum cleaners and the airblade every other product they released are gimmicky. The brand got praise inside UK because its the success

Other than the original vacuum cleaners and the airblade every other product they released are gimmicky. The brand got praise inside UK because its the success story of a local inventor and the company for a long time kept every aspect of their work in-house promoting local prosperity, not sure if it's still the case. Other than that nowadays they are mostly an expensive brand due to prior recognition and they try to be apple like without really delivering something special.