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Fines will recur - for one, EU is 27 separate countries, each of them can impose their own fines. Also, Italy itself can impose additional fines if Amazon does
by 988747 5y ago
Fines will recur - for one, EU is 27 separate countries, each of them can impose their own fines. Also, Italy itself can impose additional fines if Amazon does not change its behavior and fines for second time offenders can be multiple of the first one.
This fine might not be that much in itself, but it sets the precedent, which makes fines in other countries more likely.
- hardwaresofton 5y agoSo I meant a percentage/time-based recurring fine -- as in x% of revenue for y quarters kind of fine. I do agree with you though, just like the australian news outlets fining FB+Google thing, governments are figuring out that international mega corps are also a good source of income by way of fines. I fear that even this is also short sighted -- even when imposed by static fines like this, the 1.3B number looks huge, but what we can't see is whether it was actually economical for Amazon to do this (I think it was), and the thing is the companies that were destroyed as a result are much harder to re-create in an environment where Amazon still has the overwhelming amount of marketshare/monopoly power. Eventually, if this continues and Amazon decides to hit back, the lack of natural competition (due to fines that came too little too late in regards to anti-competitive behavior) may put the nation state(s) between a rock and a hard place.