Lots of people here are missing the point. I read things like "it's a bit fine compared to the business in Italy etc etc" We don't know much about the reason,

Lots of people here are missing the point. I read things like "it's a bit fine compared to the business in Italy etc etc" We don't know much about the reason, but for sure this fine is not for a point in time issue, it's measure are taking considering a large timespan (usually 4/5 years) and similar fines have been give to other companies considering the same factor (mostly for tax evasion) So, if Amazon was wrongdoing for 5 years, the $1.3B fine is accounting that timespan which means around 250 million dollar per year.