There is a fourth option, that is them retreating from handling logistics for Italian sales only. TBH the most realistic option is something around 3: pay fine

There is a fourth option, that is them retreating from handling logistics for Italian sales only. TBH the most realistic option is something around 3: pay fines, change nothing (maybe rais prices a bit), make noise to get consumers on its side (Italians disproportionately like Amazon, because of its no-question-asked policy on returns is an absolute rarity there), wait for a friendly government to fix things in its favour.