> Clearly this company isn't good enough on its own." They want it to seem like an organic result - even if you end up seeing the sponsored tag. I don't think

> Clearly this company isn't good enough on its own." They want it to seem like an organic result - even if you end up seeing the sponsored tag. I don't think it is an Amazon quality thing. Just that Amazon can sell its ads more if they funnel more people into buying from ads than organic results.