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Why are the Chinese so terrible at marketing? How hard is to hire a western marketer to do a good job ?
by petra 5y ago
Why are the Chinese so terrible at marketing? How hard is to hire a western marketer to do a good job ?
- robbedpeter 5y agoBecause there's no need when your model is "set up the store, sell as much low end crap as you can in 3 months, shut down store, rinse, repeat." They aren't playing long games, they're moving cheap unbranded surplus quickly. They're using excess and part discards (or parts that fell off a truck) from branded products. China has essentially no protection of patents or ip, so factories follow the product leaders, copying whatever is currently in demand.
- account42 5y ago> They're using excess and part discards (or parts that fell off a truck) from branded products. Some maybe, but a lot of products from these chinese sellers seem to be designed to be cheap, not just badly made.