Honestly, I think it goes much deeper than that. The more I learn about optimising the business for revenue, the more I come to understand that consumer-focuse

Honestly, I think it goes much deeper than that. The more I learn about optimising the business for revenue, the more I come to understand that consumer-focused retail is essentially a socially acceptable form of prostitution. We don't exist to solve a problem in peoples' lives, but to satisfy primal urges, indulge fantasies and make people feel powerful/special. The actual product you take home is just a souvenir. Going back to GP's comment, I wouldn't be surprised if many corporate jobs could be looked at this way too.