They have a marketplace. They have the accounts. They have the payment details. They need to keep track of purchases and make sure they are allowed under their

They have a marketplace. They have the accounts. They have the payment details. They need to keep track of purchases and make sure they are allowed under their conditions. The need to verify and integrate the items into their game. They need to tie specific ubisoft accounts to crypto wallets. Are you seriously saying that their motivation was that it's less work?