> But I would argue that the best businesses are the ones that are for-profit, sustainable and ethical so you can attract the best people. You can sustain it be

> But I would argue that the best businesses are the ones that are for-profit, sustainable and ethical so you can attract the best people. You can sustain it because it’s a mission and it’s not just about the money—because there are diminishing returns to making money. There’s a diminishing marginal utility to the money in your life This is ideological, in practice, just like non-profit fail to be profitable, for-profit fail to be ethical.