This very topic is covered in Eric Hoffer's book, "The True Believer: Thoughts on the Nature of Mass Movements". He's talking more about religious and politica

This very topic is covered in Eric Hoffer's book, "The True Believer: Thoughts on the Nature of Mass Movements". He's talking more about religious and political movements than companies but, with the way many companies today want people to believe in their mission, there are strong parallels.