It's growthism driving this. If you need to grow your revenue 20% year-over-year every year for decades, pretty soon you have to swallow ungodly amounts of new

It's growthism driving this. If you need to grow your revenue 20% year-over-year every year for decades, pretty soon you have to swallow ungodly amounts of new dollars. You can either gobble more of the market (higher market share), grow the market, or find new markets. And growthism will mine out every one of those possibilities.