I've started two business (SmartFlix.com and HeavyInk.com). SmartFlix was started sort of as an epiphany, and mostly as an accident - I wanted to watch some me

I've started two business (SmartFlix.com and HeavyInk.com). SmartFlix was started sort of as an epiphany, and mostly as an accident - I wanted to watch some metalworking videos, and thought I'd recoup the cost of them by renting them out. HeavyInk was started in a much more calculated way - we made a list of about 20 things that we could sell in a way that matched our core competencies (ecommerce, datamining, small item fulfillment, knowledge of USPS regulations, etc.), and picked one item off the list. It turned out to be one that was interesting to us (comics), but it was still a bit of a mercenary procedure.