Yup, somehow you need to get people to own your problems for you or at least attention on your problems. You can rent it by paying people (wages). You can sell

Yup, somehow you need to get people to own your problems for you or at least attention on your problems. You can rent it by paying people (wages). You can sell it by making it seem important to them (Tesla has no marketing department or budget for instance). Or you can share it by having partners or shareholders.