There are capital controls, it would be illegal to sell in Euros to non-foreigners. There isn't anything stopping you from increasing the prices by indexing it

There are capital controls, it would be illegal to sell in Euros to non-foreigners. There isn't anything stopping you from increasing the prices by indexing it to Euro though, you just have to announce it. Most consumer electronics markets use digital price tags for this reason. They update all prices in TL regularly (once a day etc.). Apple has this strange policy that it uses a fixed rate. They pick a high fx rate and stick with it until Lira depreciates to absurd amounts again.