Administering the marketplace is that part that actually makes money, though, because the house always gets a cut of the transactions (in service fees and trans

Administering the marketplace is that part that actually makes money, though, because the house always gets a cut of the transactions (in service fees and transaction fees). That's been a lot of Valve's success in all the easy profit from the Steam Marketplace. If this is to increase shareholder value in Ubi long term, NFTs are ass backwards because they aren't long term revenue generating, but a marketplace they owned actually would be.