If a company wants to quickly bootstrap a marketplace for cosmetic items like CS:GO on steam, is minting NFT's a cheaper and faster solution for the offering co

If a company wants to quickly bootstrap a marketplace for cosmetic items like CS:GO on steam, is minting NFT's a cheaper and faster solution for the offering company? If so, I guess it could kind of work, but the friction of setting up all the necessary things to actually purchase an NFT is way too much right now. Not to mention a successful marketplace would almost certainly incentivize Ubisoft to just create their own centralized market place on Uplay.