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> What's the point of using NFT instead of a Ubisoft owned DB? Now they get to say they're using NFTs in their press.
by na85 5y ago
> What's the point of using NFT instead of a Ubisoft owned DB?
Now they get to say they're using NFTs in their press.
- josho 5y agoBingo. One of the biggest challenges these days for entertainment companies is successfully marketing their product. By saying they are using NFTs they've captured all sorts of free media attention. And they've even launched this on an older game, so they can test if it results in increased engagement or revenue.