This is what happened in my first job out of college. I joined a publicly traded software company and was helping marketing drive leads. This involved calling

This is what happened in my first job out of college. I joined a publicly traded software company and was helping marketing drive leads. This involved calling engineers at their desks and offering workshops where they got some continental breakfast and to try out some very expensive IC design tool. The company had a web application written in ColdFusion that had a bunch of forms to fill out each time a phone call or email exchange was performed with a lead. Enterprise sales would use this information to move sales through the pipeline. I got bored really quickly of tabbing through the page and the repeat data entry based on call or email outcome. So I found a windows macro tool and wrote 5-10 macros that handled 80% of all call outcomes, making it trivial to add details. Ideally, the web application would just get this kind of automation. However, some of the macros were campaign specific--they just didn't do it. When my manager saw how I was pulling off the call volume and results, (which were modest--it was still largely cold calling), everyone on the team got a license to the macros and I was asked to share the macros around. They were all RCGs or recent masters grads, so it wasn't really a problem. But it immediately set a floor for "why are you typing that and using your mouse to finish this call? We have a tool to do that" kind of thing.