People put value on weird random crap all the time, they arbitrarily decide it's worth tens of thousands of dollars for no good reason, and they buy it and sell

People put value on weird random crap all the time, they arbitrarily decide it's worth tens of thousands of dollars for no good reason, and they buy it and sell it on trading sites. It happens. That's not the interesting part. The fact that the tech is quite boring and could be replaced by a MySQL database isn't very interesting either. The NFT angle is essentially marketing. Ubisoft are cashing in on the NFT hype. As far as that goes I'm quite impressed, and maybe even happy for them. People making money by spotting an up and coming trend and executing an idea for it is very much the startup ethos I admire most. What I don't understand is why you'd bet a company that has a $5bn market cap on it.