Ubisoft's NFT plans make perfect sense to Ubisoft. All of these NFT schemes companies keep announcing are just blatant cash grabs. There are people who have a

Ubisoft's NFT plans make perfect sense to Ubisoft. All of these NFT schemes companies keep announcing are just blatant cash grabs. There are people who have a small amount of money and desire to part with it in exchange for nothing more than proof they parted with it and a dream of getting rich. And whenever that happens, lots of immoral parties will spring up to take advantage of it, no matter the externalized costs. In most cases, these things are being run by small-time scammers offering big companies free money in exchange for using their IP. I can't really blame non-technical companies for falling for a slick pitch offering revenue at almost no risk. But Ubisoft's approach is special. They're running the whole thing themselves. They already have pre-mined however many currency tokens they want, and they can mint as many new NFTs (strange name, as they actually seem pretty fungible aside from their ownership history) as they want. They own the whole ecosystem in order to extract as much money from it as the suckers will bear. It's slimy, but it fits right in with Ubisoft's history of being slimy, and much worse. They know exactly what they're doing here. It's up to us at large to determine whether we find that acceptable or not. Sadly, I think far too many people will accept it as long as they get their next Assassin's Creed or Far Cry.