They aren’t giving up control, they’re hoping for a fat payday by taking a percentage of all secondary sales in a hype driven NFT market. In the case of Quartz

They aren’t giving up control, they’re hoping for a fat payday by taking a percentage of all secondary sales in a hype driven NFT market. In the case of Quartz they’re also trying to do an end run around consumer protection laws by refusing refunds and grant users a very strict licence about use. You can’t even display them on video for example.