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I don't get how Blockchain technology is in a publishers/studios interest. Why do they ever want to give up control over revenue streams? And there are simply n

I don't get how Blockchain technology is in a publishers/studios interest. Why do they ever want to give up control over revenue streams? And there are simply not enough games with large-enough eco system and longevity (like WoW). I really want to see pitches that don't contain any hype BS bingo lines to share holders (like me).

meheleventyone 5y ago
They aren’t giving up control, they’re hoping for a fat payday by taking a percentage of all secondary sales in a hype driven NFT market. In the case of Quartz they’re also trying to do an end run around consumer protection laws by refusing refunds and grant users a very strict licence about use. You can’t even display them on video for example.
acdha 5y ago
> I don't get how Blockchain technology is in a publishers/studios interest. It's not, and they're not going to give up the control needed to deliver the hyperbolic claims being made by blockchain PR people. The question the studio executives are asking is not “how could we make this more useful to our customers?” but rather “How can we get those speculators to give us more money for the same feature?” or “How can I have my own cool project to brag about over cocktails?”.
rideontime 5y ago
As the article explains, they don't give up control in this case. The blockchain they're using is locked down to the point of negating all the supposed benefits of blockchains.
- einrealist 5y ago
  Exactly.