Our Startup, Buyosphere previously had a name so bad (shwowp for wow in shopping) that we even won an award for the worst brand name in 2010! Read about the reb

Our Startup, Buyosphere previously had a name so bad (shwowp for wow in shopping) that we even won an award for the worst brand name in 2010! Read about the rebranding here:    http://techcrunch.com/2011/04/15/purchase-sharing-site-shwowp-becomes-buyosphere-opens-to-the-public/ http://techcrunch.com/2011/04/15/purchase-sharing-site-shwow... We actually crowdsourced domain name suggestions with a lot of suggestions and the winner wasn't great enough to warrant a name change. We got some free help from a brand name expert and we finally found a word play around the concept of replacing "bio" with "buyo". We loved the buyosphere.com domain name since it represented exactly what we're about. As a bonus we can play around concept such as a user buyography. However, the buyosphere.com domain name was taken but amazingly, the owner was willing to sell it to us for $500. We just was sitting on it and liked what we wanted to do with it. Conclusion: we're the proof that you shouldn't put aside taken domain names being squatted and have nothing to lose to just ask.