I guess you want to focus on sales, not marketing. IMO, google text ads (and affiliate schemes, and other similar products) are sales. You find a person with a

I guess you want to focus on sales, not marketing. IMO, google text ads (and affiliate schemes, and other similar products) are sales. You find a person with a problem, drive them to a landing page, then pitch to them. Maybe you to do it a few times, but the ultimate goal is to make a sale. The fact that it costs a lot less than a salesman is just a bonus. Banner ads are more about building your brand, and could be considered marketing.