What are peoples’ thoughts on industry data models? These feel like integration by a different name. They often come with integration tooling as well as the cor

What are peoples’ thoughts on industry data models? These feel like integration by a different name. They often come with integration tooling as well as the core logical/physical model. That tooling is often “config not code”. And the database(s) which instantiate that data model act as the integration nexus for an organization, like a passive ESB. They become the architectural center of the organization, and the primary concern is conformance to the model (with the aim of achieving some future reusability benefit) rather than creating clean interfaces over capabilities. Seems like all the same concerns from the article apply.