That's why Google offers free "certificates" and "Courses" in adwords, analytics and using their services. It's more because small businesses do not know how t

That's why Google offers free "certificates" and "Courses" in adwords, analytics and using their services. It's more because small businesses do not know how to market or cater online, still. Sure there are a handful of successful ecomm shops that work in niche markets that work on word of mouth, and then there's the enmasse scale giants like Amazon that have their own marking departments. tl;dr Tools exist, people don't know. Most common small business solution is to engage their web developer to do marketing on fb/ig and SEO.