That is the precise point of this initiative. Since lobbying for reform is timely, not going to make immediate change, and ultimately becomes a war of finances

That is the precise point of this initiative. Since lobbying for reform is timely, not going to make immediate change, and ultimately becomes a war of finances, the goal is to bring consumer awareness to the issue and create an environment where being on the pledge list is a big benefit to companies. It also puts those companies together on a team for this issue, which may lead to other "rules" that help force the change. Since it's not targeting patent trolls with actual products, you may even end up in a situation where large companies on the list decide that the only people they litigate against are those who are inhibiting innovation from others. For example, Bump won't license its patent to any companies not on the list. Basically, stop blocking innovation, or be blocked.