Apparently, Google's strategy is to target the middle class (Eric Scmhidt said in some interview) which is like the majority of population in any country. Then

Apparently, Google's strategy is to target the middle class (Eric Scmhidt said in some interview) which is like the majority of population in any country. Then to give them incentives to use their platform. This worked for Youtube by giving creators money and in some countries when they wanted adoption for their payment apps, they gave back good cashbacks as rewards. The cashbacks diminished after sufficient adoption was attained.