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In Russian, the amount to which words were assimilated has also changed depending on which foreign language was in vogue at the time, and to what extent. In the

by aasasd 5y ago

In Russian, the amount to which words were assimilated has also changed depending on which foreign language was in vogue at the time, and to what extent. In the past, pronunciations of English borrowed words became closer to Russian standards. But now that English is trendy for the past thirty years after the USSR collapse—all the way to using branding in English on signage and advertising—often English pronunciation is almost unchanged, as much as it's possible. Afaiu it was the same in the past with French borrowings and then German ones (or perhaps in the reverse order)—kinda similar to English flirtings with French and Latin, but thankfully without such a mess in spelling. However, Цукерберг/Zuckerberg is quite natural for Russian due to being an obviously Jewish name. The first letter isn't even the voiced ‘z’ in Russian, but a ‘ts’, because that's how analogous Jewish names are pronounced here.

stavros 5y ago
> But now that English is trendy for the past thirty years after the USSR collapse—all the way to using branding in English on signage and advertising—often English pronunciation is almost unchanged, as much as it's possible. Now that you mention it, that's exactly what happened with Greek too. Branding used to be Greek, then sort-of-foreignified Greek (eg Greek words with a foreign suffix) and now just English. > first letter isn't even the voiced ‘z’ in Russian, but a ‘ts’, That's probably because of the German pronunciation, no?
- aasasd 5y ago
  Hmm, weird about the branding in Greece, since afaik you haven't had a sudden-ish disappearance of an Iron Curtain with a resulting influx of Western culture. But I guess that globalism-aka-Americanism is more widespread than just our case. > That's probably because of the German pronunciation, no? Well yeah. Wiktionary notes straight away that the surname is Ashkenazic—it was most probably naturalized in Russian through Ukraine's and specifically Odessa's Jewish population. The more familiar variation here is ‘Zuckerman’.

by aasasd 5y ago

stavros 5y ago

> But now that English is trendy for the past thirty years after the USSR collapse—all the way to using branding in English on signage and advertising—often English pronunciation is almost unchanged, as much as it's possible. Now that you mention it, that's exactly what happened with Greek too. Branding used to be Greek, then sort-of-foreignified Greek (eg Greek words with a foreign suffix) and now just English. > first letter isn't even the voiced ‘z’ in Russian, but a ‘ts’, That's probably because of the German pronunciation, no?

aasasd 5y ago
Hmm, weird about the branding in Greece, since afaik you haven't had a sudden-ish disappearance of an Iron Curtain with a resulting influx of Western culture. But I guess that globalism-aka-Americanism is more widespread than just our case. > That's probably because of the German pronunciation, no? Well yeah. Wiktionary notes straight away that the surname is Ashkenazic—it was most probably naturalized in Russian through Ukraine's and specifically Odessa's Jewish population. The more familiar variation here is ‘Zuckerman’.