TinyLetter publishers are similar to bloggers -- mostly individuals, sometimes with an agenda, sometimes not. Here are two examples of popular ones. Kevin Ros

TinyLetter publishers are similar to bloggers -- mostly individuals, sometimes with an agenda, sometimes not. Here are two examples of popular ones. Kevin Rose: http://tinyletter.com/foundation http://tinyletter.com/foundation Green Day fan: http://tinyletter.com/Green-Day-Authority http://tinyletter.com/Green-Day-Authority As for finding users, everyone who subscribes to a newsletter (~500k) goes through the TinyLetter flow, so that's the best advertising. Just took a couple people to say (tweet, etc), "join my newsletter!" with a link, and the viral-ish loop started.