The record industry isn’t as alien as you think. Music is inherently human and more people than you think show genuine talent at their chosen musical craft. H

The record industry isn’t as alien as you think. Music is inherently human and more people than you think show genuine talent at their chosen musical craft. Hype separates the cream from the milk. Cream here is a value judgment that can best be described as “not milk”, and therein lies the capriciousness of… …marketing. Look around your workplace. Do you see an iota of evidence to suggest that marketing is going on? Welcome to the competitive hell of anything akin to the music industry. You and I are brethren here. Honesty, looking at A&R at least they are open about being 99% hype and 1% talent. Can SNAP say the same?