Because they show up on top of searches. Wait until the freemium approach fails and they lose content producers, and they will pivot into something more approac

Because they show up on top of searches. Wait until the freemium approach fails and they lose content producers, and they will pivot into something more approachable by competitors. If you would like to speed up the process refuse to login, support independent content producers and creators, and give search engines a reason to promote other platforms (don't click, simple as that)