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Subscriptions also sell ads. If you can tell an advertiser you've got XX,000 subscribers paying some nominal amount for your newspaper, that tells them that th
by saalweachter 5y ago
Subscriptions also sell ads.
If you can tell an advertiser you've got XX,000 subscribers paying some nominal amount for your newspaper, that tells them that there are that many people who (probably) read the paper, and that they have some small amount of disposable income.
- ghaff 5y agoThat was of course the long-time model of the trade press. You had XX,000 qualified subscribers and you supported sending an issue out every week or month with ads sold against those subscribers.