And to come full circle back to the original topic: that capitalism itself can enhance discovery. I was introduced to Etta James's music through a Jaguar commer

And to come full circle back to the original topic: that capitalism itself can enhance discovery. I was introduced to Etta James's music through a Jaguar commercial. In fact, there are quite a few artists I'd never heard of before their music was featured in a commercial, or a TV show or movie.