' You should not expect to design everything once, build it once, not do user testing, and then blame your crappy product on the meme that "Apple doesn't do use

' You should not expect to design everything once, build it once, not do user testing, and then blame your crappy product on the meme that "Apple doesn't do user testing." ' I couldn't have said it better myself. I thought about talking about Apple in the blog post, but ultimately decided that it was a bit too complicated and a bit too distracting to address in the post. But my views align with yours: Apple is not the default result of a company that de-emphasizes usability testing.