I would say that half of my monitor, more accurately, is about the dimensions of an iPad at comfortable viewing distance. Phones are far taller than half of a

I would say that half of my monitor, more accurately, is about the dimensions of an iPad at comfortable viewing distance. Phones are far taller than half of a 1080p screen. Half a monitor is: 960 x 1080, or 1:1.125 A iPhone is: 828 x 1792, or 1:2.164 So websites tend to shove a candybar shape into a nearly square sheet of paper and waste a lot of usable proportions for things like controls or hamburger menus.