> so you can buy popular creators away from Youtube ...and this is also an incredibly hard sell to any upstart, since to creators, reach is usually more import

> so you can buy popular creators away from Youtube ...and this is also an incredibly hard sell to any upstart, since to creators, reach is usually more important than money. Source: Worked for one of the last semi-serious local Youtube competitors in our country who tried this strategy and miserably failed, after which the site was effectively shut down and rebranded as a storefront for the TV station that bought it.