Why is the cost of media a major factor on whether or not it is "fair"? Ostensibly, the point of these restrictions is to incentivize the people who make IP.

Why is the cost of media a major factor on whether or not it is "fair"? Ostensibly, the point of these restrictions is to incentivize the people who make IP. But no one actually considers revenue 99 years into the future, so it doesn't work as an incentive.