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The networks are in business to give people exactly what they want. No, the networks are in business to create desire. As a rule, people generally want what th
by vannevar 15y ago
The networks are in business to give people exactly what they want.
No, the networks are in business to create desire. As a rule, people generally want what their peers want, so the chief goal of advertising is to create the impression that everyone wants the product. The very act of putting it in a prominent place is the first step, since everyone seeing it knows that everyone else is also seeing it.
- vannevar 15y agoIn response to the anonymous downvoters, it's quite clear that in a competitive market, settling for giving the people what they want is inadequate. You have to make them want what you're selling. As someone pointed out above, many consumer goods are essentially identical and are distinguished chiefly by their marketing efforts. And even with Apple's own products, one might wonder whether the exact same product introduced by say, Dell or HP, would've been as successful. Contrary to popular belief, the market isn't a simple system of people with inherent needs meeting those with products, but a complex web of collective psychology driven by a combination of the social network and mass media.
- AllenKids 15y agoTo put it in a slightly hyperbolic yet entirely honest way: I want Apple (or brand of your choice) to make decisions for me; to tell me what I want and what I want more; to assure me my decisions are unequivocally right and indeed, mine. In this my desire for desires is validated, encouraged and fulfilled. We need to go deeper. It just works™